Videos for Contest Entries

Earlier this month Doritos opened its doors once again to video makers with its Crash the Superbowl Contest. Doritos is asking fans to create a 30second ad for their brand in a creative and different way. This kind of contest definitely grabs my attention as I’m sure it does for various other artists. Looking back on all the past winner of the contest I feel like I could make an ad just as well as those. Oh and did i mention the grand prize is one millions dollars?! One million dollars for a 30 second ad is anyones dream along with it being aired during the Superbowl – the advertising center year after year. So many people watch the Superbowl so it would be phenomenal to get a piece of work aired.

One of my favorite Youtube channels CorridorDigital made a video explaining what it takes to make a good contest entry video. And these guys are professionals when it comes to making high quality and appealing videos. I’m sure they just got sponsored by Doritos to make this video, and maybe if they didn’t they would be submitting entries themselves. But what I generally have deducted from watching previous winners and CorridorDigital’s video is that to make a good contest entry video it need to have a good content and story. Everything else comes second. It doesn’t matter how high quality the video is, or how many special effects you throw in, without the story it’s irrelevant.

Check out last years winner which I’m sure many of you remember or have seen before.

There is nothing too fancy when it comes to camera moves or editing in the video. I imagine the most difficult part in making this was getting the goat to cooperate. But this is what I mean when I say story. It starts off with an idea, in this case it was probably someone saying hey lets have a goat eating Doritos. Now throw in a conflict. The goat can’t find anymore Doritos. And finally a conclusion. The goat finds the man hiding the Doritos and making a Goat for Sale sign. Classic.

So in fact I am seriously considering submitting some videos for this contest. All I need is a great idea to make it to the semi finalist. I also have to make sure I follow all of Doritos rules and regulations for the contest. I’m very excited to start brainstorming.


Posted on October 24, 2013, in Adventures and tagged , , , , , , . Bookmark the permalink. 1 Comment.

  1. I like your emphasis on ‘story’ here.

    I know: I tend to drone on about ‘story’ and how important it is – – but I completely agree with your thoughts in this post!

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